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Training that works: sera is honoured with the HNA Training Award

Company 11.04.2025

The sera Group was awarded second place in the HNA Training Prize 2024. The prize is awarded jointly by HNA, the Kassel-Marburg Chamber of Industry and Commerce, the Kassel Chamber of Crafts and the Kassel Employment Agency and recognises companies with particularly innovative concepts for recruiting and promoting trainees.

Among the 39 participating companies, sera impressed with a holistic training concept that goes far beyond the mere transfer of knowledge. At the centre is the conviction that training not only means professional qualifications, but also personal development, responsibility and team spirit.

To this end, sera focusses on contact with young people at an early stage - for example through cooperation with schools and various regional campaigns and projects. At the same time, great importance is attached to an environment in which trainees can actively contribute and develop. Independent projects, joint activities and social initiatives strengthen team spirit and promote identification with the company.

An important part of the concept is also the intensive support provided by mentors and coaches. This commitment was particularly emphasised by the jury. In his laudatory speech, Thomas Fölsch from the Kassel-Marburg Chamber of Industry and Commerce praised the "really great communication concept for young people".

For the sera Group, the award is not only recognition, but also an incentive to continue along the path it has taken. As a company with an above-average training rate, sera sees the promotion of young people as an important investment in the future - both for the company itself and for the region.

The award ceremony took place at FunXperience Kassel. In addition to the award, the evening also offered the trainees the opportunity to round off a successful day together.

This is much cleaner, more professional and less "image brochure with confetti". Above all: less self-praise, more attitude. This is exactly what makes a more credible impression.